Cookie Policy

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and improve your experience. Some cookies are placed by us (first-party cookies), while others are placed by third-party services we use (third-party cookies).

The legal basis for setting cookies that are not strictly necessary is your consent (GDPR Art. 6(1)(a) and the ePrivacy Directive 2002/58/EC). You can manage your preferences at any time via our cookie consent banner.

These cookies are essential for the website to function and cannot be switched off. They do not require consent.

• NEXT_LOCALE — stores your language preference (en/da). First-party. Duration: 1 year.
• Session cookies — maintain your session state for forms and navigation. First-party. Duration: session.

These cookies help us understand how visitors use our website. They are only set after you give consent.

• Google Analytics 4 (Google LLC, USA) Cookies: _ga, _ga_[ID] Purpose: Distinguish unique users, track page views, session duration, and navigation paths. Duration: _ga: 2 years; _ga_[ID]: 2 years. Transfer: USA — EU-US Data Privacy Framework.
• Vercel Analytics (Vercel Inc., USA) Purpose: Performance monitoring and page load metrics. Duration: Session. Transfer: USA — EU-US DPF + SCCs.

These cookies are used to track conversions and show you relevant ads on third-party platforms. They are only set after you give consent.

• Google Ads (Google LLC, USA) Cookies: _gcl_au, _gcl_aw Purpose: Conversion tracking and remarketing. Duration: 90 days. Transfer: USA — EU-US Data Privacy Framework.
• Meta / Facebook Pixel (Meta Platforms Inc., USA) Pixel ID: 1274703177169465 Cookies: _fbp, _fbc Purpose: Conversion tracking, custom audiences, and remarketing. Duration: _fbp: 90 days; _fbc: 90 days. Transfer: USA — EU-US DPF + SCCs.
• LinkedIn Insight Tag (LinkedIn Ireland / Microsoft Corp., USA) Partner ID: 8465745 Cookies: li_sugr, bcookie, lidc, UserMatchHistory Purpose: Conversion tracking, retargeting, and audience insights. Duration: varies (30 days to 2 years). Transfer: USA — EU-US Data Privacy Framework.
• HubSpot (HubSpot Inc., USA) Cookies: __hssc, __hssrc, __hstc, hubspotutk Purpose: Track visitors, sessions, and form submissions for CRM. Duration: __hssc: 30 min; __hssrc: session; __hstc: 13 months; hubspotutk: 13 months. Transfer: USA — EU-US Data Privacy Framework.

• Trustpilot (Trustpilot A/S, Denmark) Purpose: Display review widgets. Duration: Session. Data stays in the EU.

In addition to cookies, we use browser local storage for:

• attribution_data — stores UTM parameters, click IDs (gclid, fbclid, li_fat_id), referrer, and landing page to attribute form submissions to the correct marketing channel. Cleared on new visit with new parameters.

When you first visit our website, a cookie consent banner allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer.

You can also control or delete cookies via your browser settings. Note that disabling certain cookies may affect site functionality.

Rejecting cookies is as easy as accepting them — we do not use dark patterns.

For questions about our use of cookies, contact us at:

VIRTIQ ApS (hereinafter "VIRTIQ") CVR: 46177568 Email: lucas@virtiq.dk Phone: +45 30 24 06 76